Our Story

Welcome to The White Company

We may be new to you - but we've been making impeccably stylish, beautifully designed products, principally in white, for nearly 30 years. Think timeless style, not fast fashion, quality, not quantity, and an attention to detail in everything we do, from hand-finished bed linen to our second-to-none customer service.

We believe in making the most of life's simple pleasures - it's the little things that matter. Precious moments of uncomplicated happiness are our constant inspiration, and it is with these in mind that we create collections that are built to last and become an intimate part of our everyday lives.

I cannot emphasise enough how much thought, care, and attention to detail goes into every item we make at The White Company - I hope you'll cherish your purchases as much as we do.

We're delighted to meet you - happy shopping!

SHOP THE WHITE COMPANY

Chrissie Rucker OBE
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A Mission In Mind

Nearly 30 years ago, Chrissie Rucker had a vision: to create a company that specialised in stylish, white homewares, combining the highest quality with affordable prices. She envisioned creating a seamless shopping experience across every channel, from beautiful stores to online, making customers feel wonderfully welcome at every touchpoint.

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A Luxury Lifestyle Destination

So much has changed over the years – and yet so much has remained. What started as a 12-page mail-order brochure has grown into a multi-channel, international business, yet our love of crafting impeccably stylish products, principally in white, has never wavered.From waking up in crisp white sheets to the feel of super-soft cashmere against your skin, we still believe in using the very best you can afford, every single day, seeking pleasure in the simplest of moments.


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